The inspiration is to highlight butterflies’ powerful metaphoric representations of life exemplifying spiritual rebirth, transformation, change, hope and life. ![]() The theme of the 2021 installation is Carnaby Kaleidoscope and is a partnership with the Choose Love charity who have a pop up at 3 Carnaby Street. We hope that the 360° tour brings fun and joy to family and friends around the world to see the amazing installation.” Simon Quayle, Director, Shaftesbury says: “We are delighted to be able to share the Carnaby Christmas experience in this digital way. Explore Carnaby Street, Newburgh Street, Foubert’s Place and Kingly Court or venture on to Ganton Street to fly through the giant rainbow lightbulb installation. Viewers can enter Carnaby Street on the 360° virtual tour under the landmark arch which is embellished in pink sequins and 3D butterflies, then choose to fly through at street level, or 10ft high in the sky, gliding through the shimmering Kaleidoscope of butterflies. The added bonus is that you can share the digital experience with anyone else in the world at the same time, making this a sharable immersive experience you can enjoy from home for free. For those unable to visit in person, Carnaby has an online 360° experience that allows visitors to fly through the streets and get up close to the installation. And, of course, it will be beyond magical to see the beautiful Choose Love inspired Christmas light installation on Carnaby Street.Carnaby is world renowned for it’s Christmas installations and this year a kaleidoscope of 600 neon sparkling butterflies are fluttering through this iconic London destination. Dropping into the Choose Love shop and buying essential supplies for refugees has truly become a holiday season tradition for so many Londoners, and we can’t wait to welcome everyone once again this winter.”ĭawn O’Porter, Choose Love, ambassador, says: “I’m so excited that Choose Love are popping up in Carnaby again this winter, and I can’t wait to head down and do some more volunteering. Josie Naughton, Choose Love founder says: “We are deeply honoured to be supported by our wonderful friends at Shaftesbury again this year through both the incredible light installation and a shop space where we will be popping up for November and December on the iconic Carnaby Street. ![]() This year’s butterfly theme represents a time of change and emergence, something we’ve all gone through during recent times, and we look forward to welcoming visitors to Carnaby to experience this beautiful and unique installation.” Simon Quayle, Shaftesbury Director, says: “We are proud to welcome back Choose Love as our charity partner this year and help highlight all the fantastic work that they do, and with their pop-up experience returning everyone has a chance to get involved in supporting this wonderful charity. Choose Love will pop up at 3 Carnaby Street, selling a fantastic lineup of limited edition products, with a constant stream of celebrity guests popping up to serve customers. The installation collaborates with charity partner Choose Love to highlight and support the urgent need to raise funds for refugees worldwide, with an additional fundraising stream for Afghan refugees. Activations include Christmas wreath making, glitter makeovers and more. Visitors can enjoy live music on Ganton Street from Sister Suzie and salsa band Conjunto Sabroso amongst others. Over 100 shops, bars and restaurants will come together on 4th November from 12-8 pm for a shopping party to offer exclusive 20% discounts along with in-store events, free drinks, goodie bags and more. By definition, the meaning of Kaleidoscope is not only a term for a group of butterflies but also a constantly changing pattern or sequence of elements. The unprecedented Christmas installation will highlight butterflies’ powerful metaphoric representations of life exemplifying spiritual rebirth, transformation, change, hope and life. In addition, the Carnaby arch will shine bright in pink shimmer disks with brightly coloured 3D butterflies perched above. Over 600 sparkling 3D and 2D butterflies will flutter down Carnaby Street, Foubert’s Place and Newburgh Street. ![]() Visitors will be immersed into a kaleidoscope of shimmering neon butterflies that will be illuminated on Thursday 4th November with an experiential shopping party. Carnaby is world-famous for its iconic Christmas installations and is pleased to announce the theme for 2021 Carnaby Kaleidoscope.
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